The China Brand Report formatIsbn:Softcover - 9783640499953 Casey and K
Description
Casey and K
Kundenbindung rückt für viele Unternehmen immer mehr in den Mittelpunkt ihrer marketingpolitischen Überlegungen
inwieweit Instrumente und Methoden aus der Unternehmensbewertung für eine Anwendung im Rahmen des Innovationscontrollings geeignet und adaptionierbar sind
Im Gegensatz zu autokratischen Regimen
wird im letzten Kapitel untersucht
The China Brand Report formatIsbn:Softcover - 9783640499953 Casey and KResearch Paper (undergraduate) from the year 2009 in the subject Business economics Operations Research, grade: 1,3, Pforzheim University, language: English, abstract: China's influential brands are mostly unknown to the average western consumer. This might change soon, with the striving economy of China entering the economy of the West. This report gives an overview of Chins biggest companies and their brands. A strongly recommended read for
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